You don’t need to hear it from me: AI isn’t just some vague idea on the horizon, or on the cloud (whatever that even is!)? It’s already here, reshaping how AI is transforming marketing and public relations. And in the world of marketing and PR, it’s not just changing the game. It is the game.
I’ve never seen a shift this swift—or this exciting. Yes, it’s disruptive. But it’s also a wake-up call: adapt your approach, or risk becoming irrelevant. This has always been a mantra of mine in business; but with things moving this fast, it feels more prescient than ever.
Right now, nearly 70% of marketers are integrating AI into their workflows. We’re using it at my communications firm to move faster, think smarter, and connect more deeply. From AI powered-content creation and marketing strategy to figuring out what really resonates with our audiences, AI has become an essential creative partner. What used to take a team of five and a week of back-and-forth can now be developed, tested, and refined before your second cup of coffee.
But here’s the kicker: AI isn’t a shiny advantage anymore—it’s the baseline. And clinging to old-school models? That’s a fast track to losing business. The agencies that thrive today aren’t replacing humans with robots. They’re using smart tools to elevate the talent they already have (and hope to retain, for that matter!)—removing tedious bottlenecks so their teams can focus on big-picture ideas, emotional storytelling, and the kind of strategic magic no machine could ever dare replicate.
New roles are already emerging—creative technologists, AI prompt designers, data-driven brand consultants. New roles, new chapters, new possibilities.
If you’re a business leader wondering where to begin, start small. Look at what’s eating up your team’s time and ask: Can AI help us get this done faster, better, or more insightfully?
Because here’s the truth: AI won’t replace us. But it will replace the parts of the job that no longer serve us—and free us up to do what we do best.
Tell better stories. Move faster. Think bigger. That’s the future—or I suppose, it’s the right now.
