Video has always been an excellent way to convey a message. It’s personal, it’s visual, and it’s unique in its ability to capture an audience. And with the undisputed takeover of TikTok and Instagram reels this past year, more and more social media algorithms are favoring video content for engagement & views. Video should be your main content source for 2023, and as always, I‘m here to help you get started.
- Know your platform. When it comes to producing good video content, every social media platform will require a different spec for your video. In layman’s terms, you’re going to either produce a horizontal or vertical video. Make sure you know what your destination of choices requires! For example, shoot vertically for Instagram reels, and horizontally for Twitter and LinkedIn.
- User Generated Content (UGC) is your best friend. User Generated Content is any content—text, videos, images, reviews—created by people, rather than brands. These videos always come off authentically to users because they are relatable and cut through the seemingly endless digital noise. Examples include a testimonial or a demonstration of your brand by real people.
- Teach a lesson. Educational content can allow you to give your users the content they want, while simultaneously promoting your brand and products in an approachable, informational way.
- Talk into the camera! If you’re filming a video of someone talking about something, tell them to look into the camera. It will come off as you’re making eye contact with the viewer, which plays into the authenticity tactic. For Instagram reels and TikTok, you have about three seconds to capture someone’s attention and get them to proceed with watching your video. What captures someone more than another person looking straight at them trying to tell them something?
Keep it short! Attention spans have never been more fleeting. Make sure that you convey your message succinctly, so you don’t lose your audience! Videos should be both informative and short. We want them to pack a big punch!
